When we ask statcounter.com for the answer to this question...
What search engine do people use in Ireland?The answer is 95% of visitors use Google!
Then we ask: What devices do our visitors use?
• 69% are on mobile (98% use Google, 0.2% use Bing)
• 28% are on desktop (84% use Google, 11% use Bing).
Therefore it surely pays to prioritise Google as a platform.
This is why we always concentrate on Google, but during our work we do not ignore other search options (
Bing,
Yahoo,
DuckDuckGo)