Image by Seo Is Exciting
Posted 24 Oct 2023 - By Gary Ashton
SEO stands for search engine optimization, which is the process of improving the visibility and relevance of a website or a web page in the results of a search engine. SEO is important for websites because it helps them attract more organic traffic, which means more potential customers, leads, or subscribers. SEO also helps websites build trust and authority, which can enhance their reputation and credibility.
SEO keeps changing because search engines keep changing their algorithms and ranking factors, which are the criteria that determine how well a website matches a search query. Search engines change their algorithms and ranking factors to provide better user experience, to prevent spam and manipulation, and to adapt to new trends and technologies. Therefore, websites need to keep up with these changes and update their SEO strategies accordingly.
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